Monday, 22 August 2016

Facebook Identifies with young African Talents at Loerie Awards

Facebook has identified the Loeries Awards as a veritable platform for celebrating young and creative Africans and has announced that it will work with the advertising schools across South Africa to further develop the budding talents.

Loeries Awards is the premier annual advertising awards in the advertising industry in Africa and the Middle East.
Facebook in a statement said it was celebrating creativity and excellence of creative young Africans at the ongoing Loerie Awards for 2016 in Durban, South Africa from Aug. 15 to Aug. 21.
It said that the collaboration with advertising schools across the country would culminate in the Facebook challenge, which would become an official Loerie Award in the Student Category from 2017.
“One of the highlights of the week was the partnership between Facebook and the Nelson Mandela Foundation to run the first student Hack for Good at this year’s Loerie Awards,’’ it said.
According to it, 20 of the country’s top students competed in a 48-hour hack to create a world-class video campaign, speaking to the theme of “Tolerance” and “Living the Mandela Legacy”.
Facebook said that it would sponsor the production and fighting of the campaign on December 5, which would be the second anniversary of Madiba’s passing.
“If we want to be more creative, we need to connect with each other, the industry and the world,’’ it said.
According to Facebook, the Loeries is a perfect opportunity to celebrate how Africa’s dynamic creatives are using mobile to make human connections and tell compelling stories.
“Mobile is the creative canvas of our time and young African professionals will define how it is used in the years to come,” it said.
Nunu Ntshingila, Head of Facebook, Africa said: “If we want to be more creative, we have to connect – with each other, the industry and the world.
“For Facebook, the Loeries is a perfect opportunity to celebrate how Africa’s dynamic creatives are using mobile to make human connections and tell compelling stories. Mobile is the creative canvas of our time and young African professionals will define how it is used in the years to come.”
“We want to go beyond sponsorship to truly helping develop young, diverse talent, through programmes and activities such as Made on Mobile and Hack for Good. We believe that any teen with a phone can become a marketing expert or an entrepreneur.
“Facebook sees a future of mobile-entrepreneurs in Africa, and we will help them unlock their creativity with the power of technology,’’ Ntshingila said.
(Footprint2africa.com)
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