Saturday, 16 May 2015

’50 Naira Story Initiative’ set a new record for Nollywood

Several years after the likes of Chico Ejiro, Fidelis Duker, Charles Novia and Fred Amata premiered four movies, “Caught In The Middle”, “100 Days In The Jungle’, “Senseless” and “Letter To A Stranger’, on the same day under the aegis of their outfit, “Project Nollywood”, the same record has been set again. But this time by “50 Naira Story Initiative” owned by Yinka Oduniyi.

The outfit, last weekend premiered four movies at a go at the Filmhouse Cinema, Apapa, Lagos. The movies which are already showing at the cinemas include, “Beneath Her Veil” a gripping drama full of suspense, “Night for Sex,” a fascinating, yet intriguing romantic drama,” “Where Does Beauty Go” and “One Minute Man.” The movies featured notable actors including Olumide Bakare, Kalu Ikeagwu, Wole Ojo, Peggy Eloho Ovire, Tina Mba, Moyo Lawal, Yeni Kuti, Taiwo Okeowo, Rosanne Chikwendu, Tina Mba, Aderonke Shittu among others.
Speaking at the star-studded event, Yinka Oduniyi, CEO of Audio Visual First, and initiator of “50 Naira Story” said the initiative seeks to produce 18 movies each year, with an aim of discovering new talents and creating more job opportunities for industry practitioners. “AVF 50 Naira Story Initiative has created a structure where movies are produced with a model quite reminiscent of a factory production line.

We have assembled personnel working on the project. Our mandate is to produce 18 movies each year, with an aim of discovering new talents and creating more job opportunities for industry practitioners, as well as positioning the country’s vast people and resource in a positive light to the rest of the world,” he said.

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